Events

[StyleKorean Festa Special] StyleKorean got a glow-up, and we're celebrating for 3 weeks straight!

New look, new features, and the StyleKorean Festa — summer's biggest sale, running all of July.

And because a glow-up this significant deserves a proper celebration, the StyleKorean Festa is officially on. Three weeks, rotating lineups, summer's biggest sale. New brands dropping every week. It's the kind of event where you check back regularly, because what's there on week one won't be what's there on week three.

Here's what changed, and what's worth shopping right now.

What's new on StyleKorean

Personalized recommendations. The platform now surfaces products based on what you actually browse and buy, rather than a one-size-fits-all feed. In practice this means less scrolling past things that don't apply to you, and more of the stuff that does.

And Also, StyleKorean Festa is Coming!

Three weeks. New lineups every week. Summer's version of a Black Friday, running all of July!

This week's lineup includes some of the biggest names in K-beauty right now — and a few rising brands worth paying attention to before everyone else catches on. I've been through the lineup and pulled what I'd actually put in my cart. The full catalog is below — browse by category and come back next week for the next round.

Three weeks of StyleKorean Festa means three chances to find something worth keeping. Week one is live now.
Don't wait on the things you've been watching — lineups rotate, and what's here this week won't be here next.