Chwi

Chwi is a beauty & fragrance brand that originated from Seoul, South Korea. Our inspiration comes from Korean nature and space, shaping the aesthetic moments into fragrance.
Through our constant desire to find what is truly ‘Korean’ and differentiate ourselves from various fragrances by our essence, we create scents from forgotten local memories.
Encounter with a bamboo forest, a hidden wooden temple, mugwort grown by the soft sea breeze, flowers blooming amid the forest, and the moment when ink meets paper is delicately perfumed into scents that best represent what is real Korean.
Each fragrance captures a scene in a specific space, each fragrance navigating you through the most Korean experience. Close your eyes, and travel along the beautiful scenes of Korea