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Beauty secret from Joseon Dynasty
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Inspired by the aesthetic preferences of women during the Korean Joseon Dynasty who focused on taking care of their skin rather than covering it up with heavy makeup. The cult-favorite products feature hanbang ingredients (traditional Korean herbal medicine) that promote a healthier, brighter complexion.
[Beauty of Joseon] Relief Sun Aqua-fresh : Rice + B5 50ml
18.00 USD
10% 16.20 USD
(388)
[Beauty of Joseon] Revive Eye Serum : Ginseng + Retinal 30ml
17.00 USD
10% 15.30 USD
(1671)
[Beauty of Joseon] Glow Serum : Propolis + Niacinamide 30ml
17.00 USD
10% 15.30 USD
(1807)
[Beauty of Joseon] Red Bean Refreshing Pore Mask 140ml
20.00 USD
10% 18.00 USD
(443)
[Beauty of Joseon] Ginseng Essence Water 150ml
18.00 USD
10% 16.20 USD
(1647)
[Beauty of Joseon] Glow Replenishing Rice Milk 150ml
18.00 USD
10% 16.20 USD
(152)
[Beauty of Joseon] Dynasty Cream 50ml
24.00 USD
10% 21.60 USD
(712)
[Beauty of Joseon] Ground Rice and Honey Glow Mask 150ml
18.00 USD
10% 16.20 USD
(192)
[Beauty of Joseon] Light On Serum : Centella + Vita C 30ml
17.00 USD
10% 15.30 USD
(104)
[Beauty of Joseon] Glow Deep Serum: Rice + Alpha Arbutin 30ml
17.00 USD
10% 15.30 USD
(791)
[Beauty of Joseon] Revive Serum : Ginseng + Snail Mucin 30ml
17.00 USD
10% 15.30 USD
(711)
[Beauty of Joseon] Calming Serum : Green tea + Panthenol 30ml
17.00 USD
10% 15.30 USD
(385)
[Beauty of Joseon] Ginseng Moist Sun Serum 50ml
21.00 USD
48% 11.00 USD
(224)
[Beauty of Joseon] Matte Sun Stick : Mugwort + Camelia
18.00 USD
10% 16.20 USD
(605)
[Beauty of Joseon] Ginseng Cleansing Oil 210ml
25.00 USD
28% 18.00 USD
(670)
[Beauty of Joseon] *renewal* Radiance Cleansing Balm 100ml
24.00 USD
29% 17.10 USD
(219)
[Beauty of Joseon] Green Plum Refreshing Cleanser 100ml
13.00 USD
10% 11.70 USD
(245)
[Beauty of Joseon] Red Bean Water Gel Cream 100ml
18.00 USD
10% 16.20 USD
(209)
[Beauty of Joseon] Apricot Blossom Peeling Gel 100ml
13.00 USD
10% 11.70 USD
(164)
[Beauty of Joseon] Centella Asiatica Calming Mask (10ea)
25.00 USD
10% 22.50 USD
(57)
[Beauty of Joseon] Daily Glow & Smooth Duo (Exfoliator+Cleanser)
26.00 USD
25% 19.50 USD
(0)
[Beauty of Joseon] Best BOJ Sunscreen Duo (Rice + Aqua)
36.00 USD
33% 24.00 USD
(1)
[Beauty of Joseon] Relief Sun : Rice + Niacinamide 50ml (4EA)
72.00 USD
32% 48.90 USD
(7)
[Beauty of Joseon] Relief Sun : Rice + Niacinamide (3EA)
54.00 USD
28% 38.80 USD
(48)
[Beauty of Joseon] Relief Sun : Rice + Niacinamide (2EA)
36.00 USD
25% 27.00 USD
(2047)
[Beauty of Joseon] Relief Sun : Rice + Niacinamide 50ml
18.00 USD
22% 14.00 USD
(2183)
[Beauty of Joseon] Color-Correcting Sunscreen Duo (Green+Purple)
36.00 USD
25% 27.00 USD
(1)
[Beauty of Joseon] Body Sunscreen Duo (Hydra+Comfort)
50.00 USD
25% 37.50 USD
(2)
[Beauty of Joseon] Hydra Shield Body Sunscreen 150ml SPF 50 PA++++
25.00 USD
10% 22.50 USD
(6)
[Beauty of Joseon] Comfort Protection Body Sunscreen 150ml SPF 40 PA ++++
25.00 USD
10% 22.50 USD
(2)
[Beauty of Joseon] Stay Fresh Tone-Up Sunscreen (Purple) 50ml SPF50+ PA++++
18.00 USD
10% 16.20 USD
(5)
[Beauty of Joseon] Stay Fresh Tone-Up Sunscreen (Green) 50ml SPF50+ PA++++
18.00 USD
10% 16.20 USD
(3)
[Beauty of Joseon] Pore Firming Serum Red Bean PDRN+Peptide 30ml
17.00 USD
10% 15.30 USD
(2)
[Beauty of Joseon] Revive Eye Serum : Ginseng + Retinal 30ml (2EA)
34.00 USD
25% 25.50 USD
(9)
[Beauty of Joseon] Eye Revive Essentials (Eye Mask+Eye Cream)
37.00 USD
25% 27.75 USD
(6)
[Beauty of Joseon] Ginseng Retinol Firming Cream 60ml
24.00 USD
10% 21.60 USD
(1)
[Beauty of Joseon] Green Plum Refreshing Cleanser Duo (2EA)
25.00 USD
25% 18.70 USD
(233)
[Beauty of Joseon] Relief Sun Aqua-fresh : Rice + B5 50ml (4EA)
72.00 USD
32% 48.90 USD
(19)
[Beauty of Joseon] All About Rice Glow SET (Toner+Mask+Serum)
60.00 USD
25% 45.00 USD
(2)
[Beauty of Joseon] Relief Sun Aqua-fresh : Rice + B5 (2EA)
36.00 USD
25% 27.00 USD
(49)
[Beauty of Joseon] Ginseng Revive Ritual Gift Box
50.00 USD
20% 40.00 USD
(26)
[Beauty of Joseon] Revive Under Eye Patch (60ea)
20.00 USD
10% 18.00 USD
(45)
[Beauty of Joseon] Green Plum Refreshing Cleanser 200ml
20.00 USD
10% 18.00 USD
(4)
[Beauty of Joseon] Best Mask Duo (Rice+Red Bean)
38.00 USD
25% 28.50 USD
(4)
[Beauty of Joseon] *size up* Glow Serum : Propolis + Niacinamide 60ml
24.00 USD
10% 21.60 USD
(56)
[Beauty of Joseon] *size up* Revive Serum : Ginseng + Snail Mucin 60ml
24.00 USD
10% 21.60 USD
(35)
[Beauty of Joseon] *size up* Calming Serum : Green tea + Panthenol 60ml
24.00 USD
10% 21.60 USD
(23)
[Beauty of Joseon] *size up* Glow Deep Serum: Rice + Alpha Arbutin 60ml
24.00 USD
10% 21.60 USD
(49)