This is not strictly a mask, although it can be used as a great cleansing, clay-based treatment. I use this around two times a week as my first-step in cleansing. It is best used by applying a thin layer of the product on the skin for five-ten minutes so that it dries slightly before rinsing it off with luke warm water in small circular motions.
The consistency is luxuriously smooth and not too thick, making it easy to apply. Moreover, as it dries, it doesn't flake off your skin. Afterwards, I found that my skin was brighter, cleaner, and yet it did not feel too dry.
Cannot fault this product - will buy again.