For contestants



  • Anyone who wants to participate in this K-Beauty Gurus Event, must have a non-private Youtube account. If you don’t have one, go to and create an account as the website instructs. This contest is in no way sponsored, endorsed or administered by, or associated with YouTube.
  • You also must have a StyleKorean Affiliate account to participate in. Please visit here and complete your affiliate application first.
  • Your video can’t be a pre-existing video but one created specifically for this contest. To check the guidelines and restrictions of “Submissions”, please read “Video Guidelines” and “Restricsionts” Section below.
  • To complete your submission, you must upload your Submission exactly on the due date as stated in advance. You can submit your video during 24 hours on the due date(0h – 24h), in KST(Korean Standard Time).
  • Any Submission uploaded that passed the deadline will be invalidated.
  • By applying this contest and agreeing to these Official Rules, each contestant represents and warrants that he or she is the person listed on the contestant form.
  • By uploading your Submissions during the Contest, you agree that it conforms to the guidelines, requirements, and restrictions listed below.
  • Any Submissions that break our Guidelines or Official Rules will be invalidated.

  Video Guidelines

  • The Submission may not exceed 15 minutes.
  • The Submission must be in English;
  • The Submission must be in formats that YouTube guidelines: avi, flv, mov, mp4, mpeg4, mpegps, 3gpp, webM,or wmv format
  • Submission must meet YouTube's Terms of Service at and its Community Guidelines at;
  • To complete your submission, you must include link to all products used in the video in YouTube ‘Description’.


  • The Contestant’s Submission must be his/her original work;
  • Submissions must not contain material that violates or infringes another’s rights, including but not limited to privacy, publicity or intellectual property rights, or that constitutes copyright infringement;
  • Submissions must not disparage Sponsor or any other person or party;
  • Submissions must not contain any content not created by Contestant;
  • Submissions must not contain material that is inappropriate, indecent, obscene hateful, tortious, defamatory, slanderous or libelous;
  • Submissions must not contain material that promotes bigotry, racism, hatred or harm against any group or individual or promotes discrimination based on race, gender, religion, nationality, disability, sexual orientation or age; and
  • Submissions must not contain material that is unlawful, in violation of or contrary to the laws or regulations in any state where Submission is created.
  • Specific marks that serve to identify the unique brands which are not sold on StyleKorean, must not be shown or mentioned in the video.
  • Limit : Each contestant may upload one video submission in the Initial Submission phase. Submissions received from any person, email address or YouTube account in excess of the stated limit will be void. Submissions generated by script, macro or other automated means are void. Released Parties are not responsible for lost, late, stolen, damaged, incomplete, invalid, un-intelligible, garbled, delayed or misdirected Submissions; all of which will be void. In the event of a dispute as to any Submission, the authorized account holder of the email address used to register will be deemed to be the entrant and must comply with these Official Rules. The "authorized account holder" is the natural person assigned an email address by an Internet access provider, online service provider or other organization responsible for assigning email addresses for the domain associated with the submitted address. Each entrant may be required to show proof of being an authorized account holder.

  About Customs, Duties & Taxes

  • The Beauty Box shipped out of Korea may be subject to import taxes, subject to import taxes, customs duties and fees levied by the destination country. The contestants who receive the shipment may be subject to such import taxes, customs duties and fees, which are levied once a shipment reaches the recipient's country. Additional charges for customs clearance must be fulfilled by the recipient; StyleKorean has no control over these charges, nor can StyleKorean predict what they may be.
  • StyleKorean will not be held responsible for issues relating to shipping, customs, tax, etc. StyleKorean does not compensate for participants unable to participate due to shipping delays and/or if the submission period shortens.


  Determination of Winners: Award System

  • Winners will be determined by the following process: First, 150 contestants will be invited to participate in up to 4 rounds of video challenges. For each round, every submissions will be scored based on three (3) scoring criteria – Views for 5 days, Public Vote(“Viewer’s Vote”) and StyleKorean Score.
    1. 1. Views for 5 days:

      The number of views for 5 days will be rated based on the scoring table. (30%).

    2. 2. Viewers’ Vote :

      The public will be permitted to vote on contestants’ Submissions each round (40%). The limit of number of vote will be varied each round, which will be announced in advance. Anyone who want to participate in voting must have a StyleKorean account. One person can vote for several submissions with one IP, but poll a vote for one submission a day.

    3. 3. Some of StyleKorean staffs will also give their points on each Submission (30%).
      The panel of judges will score 3 following areas:

      - 35% Quality of the video production;
      - 30% Presentation of the submission;
      - 35% Creativity of the content;

  • Those with the highest number of scores in total will be invited to continue. 32 Contestants will be selected in Round 1, 16 contestants in Round 2 and final 4 contestants in Round 3. The final four contestants will be invited to participate in the Final Round which will take place in Seoul, South Korea. Failure to timely provide Semi-Finalist Submissions or compete other requirements listed below may result in forfeiture of a prize.
  • In the event of a tie, the Contestant whose Submission received the highest number from “Viewers’ Vote” will be deemed the applicable winner. In the event of a tied high score in Viewers’ Vote, the one who received higher views will be selected for the applicable winner.
  • The selected winners in each round must be prepared to participate in following additional video challenges, as described below to continue in the Contest. - Prior to the beginning of each Video Challenge,(dates set forth in the Timeline), every selected contestants for each round will be announced to participate. StyleKorean will announce theme for each Video Challenge online at at the beginning of each Video Challenge. Contestants must create a Submission consistent with the theme provided and all of the guidelines, requirements, permissions, and content restrictions listed in ‘Video Guidelines’ and ‘Restrictions’ sections. Submissions provided after the end date for the applicable Video Challenge may not be included in the gallery for Viewers’ Voting.

  Stylekorean Vote

  • After each Submission, there will be a public voting period for 5 days. During each of the four (4) Public Voting Phases, (dates/times set forth in ‘Timeline’ and ‘Vote’ Page), the applicable Semi-Finalists’ Submissions will be posted for public voting at Individuals may vote for the Submission they believe is the best.
    Limit: One vote for same Submission per person (per Stylekroean account and per IP), each day during the applicable Voting Phase. The limit of total number of vote for all contestants per day will be varied each round, will be announced in advance at the beginning of each round.
  • The Submission period is defined as beginning at 12:00 AM (midnight) KST and ending at the following 11:59 PM KST. On the days in which the Voting Phrase opens at 12:00 AM KST, ends at 11:59 PM KST on last voting day.
  • Multiple votes received from any person or email address in excess of the stated number will be void. Any attempt by any Semi-Finalist or voter to obtain votes by any fraudulent or inappropriate means, including without limitation, offering prizes or other inducements to members of the public, by using any automated program, by using multiple/different email addresses, identities, registrations and logins, or any other methods, will void those votes for the Submission and Contestants may be disqualified. determined by StyleKorean in its sole discretion. StyleKorean reserves the right, in its sole discretion, to revise the vote counts should the voting as a whole appear to have been tampered with or manipulated in significant way.
  • StyleKorean will notify the winners of each round who will continue at