I have heard so much about this cream and also the Horse Oil cream as it is the rage in Korea right now. After seeing this cream on Get It Beauty (korean beauty show) I decided to finally take the plunge. The promotion for this cream right now is so good that I was kind of suspicious, but after receiving it and scanning the code with the app, Claire's has confirmed that this product is indeed authentic! I bought one for myself, one for my mom and one for my sister. This cream is not moisturizing but it isn't drying either. It does give an immediate whitening effect but it doesn't look unnatural or too bright. This cream definitely does what it promises to do!!