It is best when you put on a thick layer (i.e. make sure your skin does not shine through). When you are done applying, you will start to feel the cooling sensation of the mask. Leave it on for 10-15 minutes (or until it is completely dry - you will know when!), and then start ​rolling it off​. I have read in the reviews that people rinse it off. Don't! Roll it off. It will take you a bit longer than rinsing, but your skin will feel amazingly smooth and squeaky clean!

I use it once per week, as the clay in the mask may dry out your skin if you are overdoing it. I have normal/combination oily skin.