A lifesaver during the winter! My lips can get very dry under colder conditions, but all I need to do is lather this stuff on my lips and let it sit overnight. The next morning, when you wipe it off, your lips are smooth and plump again! Lipstick can glide back on easily. However, I wouldn’t say this provides long-term moisture, it’s a rather a daily commitment to keep the top layer of your lips moist. I don’t mind this though.

The consistency is thicker than lip balm, but not as greasy as vaseline. I put on a thick layer to sleep or a thin layer during the day. Like everyone said, it smells great and I don't have anything bad to say about this product. Will repurchase, but it looks like this first container will last me quite a while. 

I wasn't buying into the hype, because I thought "I already have lip balm, why do I need fancier lip balm?"  But after I gave in and bought it, I am a believer.  My lips are super softer and smooth the next morning after I wipe them off, and over time, my lips feel less dry and chapped despite the extremely dry winter we've had here.