If you have tried Missha's BB Boomer, that is what this looks like. It leaves a very nice, pearl-like sheen to your skin and just makes your skin look healthy and glow. Great base to use under any bb cream/cushion or foundation. The consistency is very similar to lotion. It is not creamy nor watery. Absorbs into your skin nicely. It does not make you feel greasy nor look dewy; just very "fresh". I prefer this over the Missha BB Boomer because it feels lighter and more natural on my skin. The Missha one leans slightly towards a creamy consistency. I use this in conjunction with my Innisfree No sebum Blur primer, and they are great together. I have combination skin (oily T-zone), but I would recommend this for any skin type.
it is almost like a lightly tinted sunscreen, in my opinion. I really like it because its easy to apply on to the skin but doesnt really prime your face for make up, in my opinion.
I have oily skin/ sometimes dry skin and this worked really well for me. it gives a natural glow but doesn't make me look greasy. I have acne prone skin and it didn't break me out so that's a good thing. My makeup last all done when i have this on.