It is easy to apply and smells great.
Have been wanting to try these water tints from Etude House. It's a water based tint and the pigmentation is there. Pretty good considering how cheap it is.
I really like the product! The colour seems a bit dark at first, but its actually a lighter if applied through the watery consistency. You can easily build the colour if you want a more prominent lip colour. You may have to reaplly it throughout the day, because it will fade after some hours due to eating+drinking, etc.