I started using aloe vera gels on my body and I love the cooling effect. I tried quite a few brands so far and I have to say I haven't noticed a big difference between them. In the end, this is not as pure as some people might think as it does contain many other ingredients besides the aloe vera extract. I only use it on my back, arms and legs and the main reason why I keep using this is the cooling effect. It does hydrate also but not as much as a body lotion or cream. Have I noticed a big difference compared to similar products from other brands? Not really. I will actually try to find one that has less ingredients.  

great for summer, very cooling

I used this for many things. I used it as a calming gel after a sunny day at the beach. I also used this to style my hair. In the summer time I use this as a moisturizer. When a get mosquito bites I used this and it helps to calm my skin. I just love this product.