This is my absolute favorite item in my skincare routine. I use it for removing makeup, for a first step toner, after I shower to make sure any gunk is removed. I must be on my fourth or fifth bottle now. I've been using this toner for over four years and still love it! I like to rotate products usually but Beauty Water is something I use during the winter and during the summer. I would obviously use adequate moisturizer when necessary for different seasons but Beauty Water doesn't affect my routine. It's gentle for daily use and effectively removes make up leftover from any wash. Sometimes I do the two-step cleansing (oil cleanser then foam/gel cleanser) and would still get a little bit of dirt left behind. I recommend Beauty Water to all my friends! I was worried about parting ways with this big size of a toner during travel but I purchased the travel size so I could use it during travel! I don't have to worry about not having this anywhere. :)